Brightway BR5002 Giichi2 Sneakers -Womens

What is BrightWay?

Founded in 1954, International Shoes is a shoe brand produced by the Osaka-based leather shoe factory, which strives to create a "minimalist style that you'll still love 10 years from now."

Key points

1. Minimalist design and craftsmanship

• A beautiful design with minimal decoration based on the concept of "a pair of shoes you can still love 10 years from now"

• The beauty of the original without even a logo

• Advanced craftsmanship is used, including backstitching to hide the ankle seams

2. Selection of materials for a comfortable fit

• The "leather counter" is made of genuine leather, so the more you wear it, the more it will fit your feet.

• Making effective use of the bottom layer of leather, which is often discarded = sustainable

3. Repair service to ensure your shoes last longer

• All parts can be replaced (for a fee), and we also offer "all sole replacement," which is rare for sneakers.

4. Commitment to domestic ingredients and local production

• Making products that utilize traditional Japanese techniques and materials, and are imbued with the passion of the maker

• Aiming to create a "utopia of manufacturing" where technology and ideas can be passed on to future generations

Size Selection

• As described, it's fine

Points that could be a selling point

• Great comfort the moment you put them on

• Comfortable heel wrap

• The soft sole makes walking easy

• High-quality leather tanned in Japan exudes a sense of luxury

• Wear-resistant sole

About the sole

• We have succeeded in developing a sole that is soft, comfortable to wear, and durable.

• The soft and elastic sole is soft and comfortable to wear, but does not wear out easily.

• Soft soles require skilled craftsmanship

insole

• The unique textured insole can be adjusted down to the millimeter to achieve the ideal fit.

Reasons why blisters are less likely to occur

• Uses a core material called leather counter, which is also used in women's shoes.

• General sneakers use resin interlining

• The inner core is made of leather, so the more you wear them the more they will fit your feet and the less likely they are to cause blisters.

About Leather

• The leather of the upper is made from domestic cowhide tanned by a tanner in Himeji.

• The transparent and firm texture of the leather gives it a luxurious look.

• The lining leather is made from domestically produced pigskin.

• The unique pore structure of pigskin leather makes it highly absorbent and sweat-absorbent, so it doesn't get stuffy even when worn for long periods of time, and it's soft against the skin.

Other features

• Highly cushioned insole included

• Minimalist design with no unnecessary features

• The ankle parts are sewn using a special method called "backstitching" that makes the seams invisible.

• Does not use the sponge commonly used in sneaker openings

• It makes your ankles look beautiful and can be worn comfortably with smart slacks.

• Matches any outfit

• Comfortable yet with a great fit

• The width is slightly loose, and the heel is tight.

• Since men and women have different foot shapes, the wooden shoe lasts are different for men and women.

• The moment you put them on, you feel as if your heels are being wrapped, and they move firmly with your feet as you walk, so you won't get tired easily.

The thoughts behind "brightway"

• We want the things we make to reach their users and be used for a long time.

• Create something that makes you the number one customer